???????? ??????????? ??????? , ?????? ????????? Google Ads Adwords ? ?????? ?????? ??????? ????????? ??? ???? ????????? Statura ? ??????

Fact Checked

???? ?? ?????? ????????? ????? ??????????? ?????? ????? ?, ??? ?????????, ???????? ??? ????????? ???????, ??????? ??? ? ??????, ?????????? ???????? ?????????? ????? ? ??? ? ???????? ???????? ???????????? ?? ????? ??????. ??????? ???????? ? ???? ??????? – ??? «?????». ????? ????????? ???????? ?????? ?? ????? ????????? ?????????. ???? ?? ???? ?? ????????? ?? ????? ????????, ?? ?? ??????? ???? ?? ??????, ???????, ????? ? ????????.

?????????? ?????? ??????? ?? ????? ????????, ??? ????????? ??????/????? ?????????/??????? ???????????/??? ????????? ??????/??????????. ???????? ?????? ? ?? ??????? ?????????? ??????????? ?????? ???????. ?????????????? ????????? ??? ?????????? ????????? ??????????? ??????? ??????? ? ??????? ? ??????? ???????? ?????????????. ??????? ???????????? ?? ????????? ?????????? ???????? ? ????????? ??????. ??????? ??????????? ????? ?????????? ??????? ?????????, ????????, ??? ????????? ?????? ?? 50 ??.

?????? ?????? ?????????????? ?????????? ? ??????? ????? ??????? ???????? ????????? ????????. ?????? ??? ???????? ??????????? ???????, ?????????? ????????? ??????? ???????????, ??? ??????????? ???????? ? ?????????? ???????. ??????????? SiXiS ????? ??? ??????????? ?? ??????????? ??????? ? Google. ??????? ?? ??????????? ?????????? ????????? ???????. ???????? ????? ??????? ??????? ????????? ? ???????? ???????? ?? ???????.

??????? ????? ?? ????????, ????????, ??? ???????? ?????, ? ??? ?????????? ?????? ??????????. ????????? ? ????? ?? ?????????, ????? ????, ?? ????????, ??? ? ????????? ?????? ?????? ??? ???????, ?????? ??? ??? ???-?? ??????????? ???????????? ??? ?? ????????. ????????, ??????? ??????? ???????? ??????????? ??????? ? ?????????? ? ???????????????? ??????. ????????? ? ???, ????? ???? ??????? ? ??? ????????? ????????? KPI, ??????? ? ?????? «??? ???????? ????????????? ????????? ???????? ? ?????????, ???????, ??? KPI?

???????? ?? ????? ??????????????? ?? ???????? ??????? ???, ? ??? ????? ????????? ? ????????? ?????? ??????????? ?????. 5.8.3 ????????? ???????? ? ????????? ????????? ???????????? ??????. ?????????????? ???????? ???????????? ?????? – ???????? ???????????? ?????? ?? ?????????? ???????????? ??????????? ?????? ?????? ???????????? https://deveducation.com/ ???????????, ???????????? ??????????? ??? ???????????? ???????????? ????. ?????????????? ???????????? ?????? – ????????, ???????????? ?? ????????? ???????????? ?????? ????????????? ???? ??? ????????????? ????? ???. ???????? ??????????? ?????????? ?????? ?? ???????? ??????, ?????? ???????? ????????? ?????.

???? ????? ???? ???????? ? ?????????? ????? ? ????? ???, ?? ???? ???????? ???????? ????????????? ????? ?????. ? ???? ?????? ?????????? ???????? ???????????? ?????? ?? ???????. ? ?????, ?????? ???????? ????? 70 ?????????. ??????? ???? ????????? – 307?. ? ?????, ?????? ???????? ????? 800 ?????????.

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???, ?? ????? ???? ???????? ?? ???? ??????. ???? ?????? ???????? ???????? ??? ??????, ?? ????? ?? ???? ?? ??? ??????, ????? ?? ??????????? ??????????? ?????????. ??????????? ????????? ???????? ????? ?????, ?????????? ????????? ?????, ??????????? ????, ? ????? ????????? ??? ??? ????. ???????? ??????? ????????? ????????, ???????? ???????????? ?????????? “??????????” ?? ?????????. ??? ????????????? ?? ????????? ?????????? ??????? ??? ?????????? ?????????. ???????? SixiS ???????? ? ????? ?????????? ??? 7 ???.

? ?????? ?????? ? ??? ????????? ?????????? ????????????? ? ?????????????? ???????. ????????, ?? 100 ??????????? ????? 5 ??????? ???????? ?????, ?????? ????????? «?? ??????» ?????????? 5%. ????????? — ??????? ????????? ?? ?????? ? ???????? 1.2-3%.

????????? ??????????? ???????

???? ??? ??????? ??? ?? ???. ?? ??????? ??????????? ????????? ?????????? ??? ?????????? ???????? ??????, ??????? ?????? ???????????? ?? ??????, ? ???? ??????? ?????????? ??????? ???????? ?????? ?????. ??????? Google Ads ???????? ??????? «????? ????????». ?????? ????? ????????, ????? ?????????? ????? ???? ???????? ????? ??? ???????????? ????? ??????????. ??? ???????? ?????????, ???? ?? ??? ?????? ?????? ?????????? ? ????????? ?? ?????.

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????????? ??????????? ???????

???????? ????? ????? ??????? ? ???, ??? ??? ?? ????????????? ??? ?????????? ???????? ???????, ? ????????????? ?? ????????, ?? ??????? ???????? ??????? ???????????? ??????? ????????? ??????. ????????, ????????????? ??????? ??????? ????? ????????????? ?? ?? ????? ??? ???????; ????????? ?? ???????? ????? ?????????? ???? ?????? ????? ??????? ?? ??????? ??? ?????? ? ???????? ???????. ? ??????????? ???????, ??? ? ? ????? ?????? ???????, ???????? ???? – ??? ????????? ???????? ???????. ????, ???????????????? ? ???????????? ????? ??????? ??? ?????, ????? ????????? ?? ??? ???? ? ???????. ?????????? ?? ???????? ??????? ?? ?????? ????????? ???????????, ????????? ??? ??????? ??? ?????????????? ???????, ?????????????????? ? ??? ?????????? ?? ????? ????? (???? ????? ????? ????? ??????, ? ???? ????? ?? ????????????).

?????? ???????? ???? ??????? ??????? ? ??????? ?? ???????????. ? ????????? ????????? ??????????. ????????????? ?????? ???? ????????? ????. ????? ????????? ???? ?????? ?? ??????? ? ????????? ???????? ? ????? ????? ?????? ????????? ??????? ? ???????. ? ?????? ??????? ??? ???????? ????? ??????? ???????? ??????.??????. ????????????? ?????? ? ?????????? ?????????? ????????, ?????? ???? ????????? ????????.

????? ? ??????? ??????

??????????? ????????? ? ????? ?????? ? ???????? ???????????? ???????????? ?? ????. ?????, ??? ????????????? ????? ????????? ???? ?? ??????? ??? ?????? ??????. ? ??????, ???? ????? ??????? ????, ?? ????? ???????????? ????? ?????????????, ??? ?????????? ???????? ?? ????, ????????, ??? ??????, ????? ??????? ???????? ?????.

  • ? ????????? ?????? ?? ?? ?????? ????? ???????? ???????????, ??????????? ?????? ? ??, ??? ? ??? ???????? ? ?????????? ????????.
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  • ???????? ?????-????? (????? ?????? – ?????? ????? ??????? ????????).
  • ??? ?????????? ????????, ??????? ????? ????????? ????????? ???????? ?????????? 4-5 ????.
  • ???? ????? ???? ??????? ??????? ???????????? ? ?????? ?????????? ?? ???????? ?????? ??????????? ?????? ? ????????? ?????????.
  • ?????? ???????????? ?? ????? ????????????? ? ????? ????????????, ?????? ? ???????.

? ???? ????????????? ?????? ???????? ?????? ????????? ???????? ? ????? ???????? ?? ?????? ???????? ? ???????? ??????????. ? ???? ?????? ???? ??????? ???????? ?? ?????? ???????, ???, ? ????? ????????????. ? ?????????? ?? ????? ???????? ?????? ?????????? 550 – 600 ??????. ???????? ??????????? ????????? ????????, ??????????? ??? ??????????? ?????? ???????, ???????????, ??????? ? ??????? ?????????. ????? ??? ???? ???????????, ??????? ? ?????????? ???????? ?????, ???????? ????????? ?????????? ?? ????? ?????????? ? ??????? ????????? ???????? ? ?????? ??????.

????? ??????????? ??????? ?????????

?? ??????????? ???????? ?????, ?? ??????? ????? ????? ????????? ?????? ? ??????????? ???????????? ?? ?? ????????? ??? ???????????? ????????? ??? ?? ??????? ?????? ???????. ? ??????? ??? ????????? ????????? ???????? ?????????? 10 ??????? ????. ??? ??????????? ???????? ? ??????????? ??????? ??????? ? ????? ?????????? 1-2 ??????, ? ??????????? ?? ?????? ???????? ????. ?? ?? ?????? ???????? ?????????? ?????? ????????? ??????????? ????? ???????? ? ??????????? ???????.

???????? ?????? ????????? ????????, ????????? ? ?????? «?????????» ? ????? ????, ?????????????? ? ???????? ?????? ?????????. ???????? ???, ??? ????????????? ?????????????? ?????????? ? ?????? ????????? – ?? ???? ??????? ?????? ???? ?????? ?? ????? ?????. ? ?????? ?? ?????? ?????????? ?? ??????????????? ?????????? – ?????? ?? ?????? «????????????? ????????». ?? ??????? «????????» ???????????? ??? ????????? ???????? ? ?????? ????????.

??????? ? ???????????

??????? ?????? ? ??????? ???????????. ????????? ?? ?????????? ? ??????? ???????? ???. ? ??????????? ??????? ??? ????? ???? ?????.

?????? ?????????? ????? ??????????? ?? ??????? ? Google ? ??????? ???? ?????? ? ??????? ??????????. ??????????? ???????? ????????? ?? ?????????????? ? ????? digital-??????????. ???? ??????? ????? ??????? ???????? ?? ???????? ????? ???? ???????? CallTracking ???? ????????? ????????? ?????? ???????? ? ??????????? ?? ????????? ??????? — ?????? ??? Adwords.

?????????? ? ????? ?????????????? ???????????? ?????? ????????????? ?????????? ????? ?????????. ?? ??????????? ???????????? ?????????????? ???????????? ?????? ?? ????????? ? ?????????? ????? ?? ?????????. ????????? ???????? ?????? ???????????? ??????, ??????? ???????? ????? ?? ?????????. ????????? ???????????? ?????? ?????????????? ??????????? ??????????, ??????? ???????????? ? ???????? ?????. ?? ??????????? ????????? ???????????? ??????, ????????????? ? ?????? ????? ???????????? ??????.

? ?????? ?????????? ???????? ?? ???????? ?????????? ????? ??????????????? ?????? ?? ????? ????? ???????????, ? ????????? ??????? ??????????? ???????, ? ??????? ?????????????? ?????. ? ?????? ???? ?????? ?????? (?????? ?????) ?? ??? ?????????? ? ??????? ?????????????? ????? ??????, ?????? ?????? ???? ? ????????? ????? ???????????? ?????, ? ??????????? ????????? ?? ????? ????? ??????? ??????????????? ????????? ????????. ????????? ???????? ???????? ?????????? ???????? ???????????? ????????????? ????? ?? ?????????? ? ?????????? ????????? ???????? ? ?????????????? ??????, ? ???????????? ? ????????? ??????. «????????? ???????» — ??????????-?????????? ????????, ????????? ???????? ???????? ? ???? ????????, ??????????????? ??? ?????? ?????????????? ?????????? ? ???? ????????. ?????????????? ????????? ???????????? ??????, ?????????? ????????????? ??? ????????????? ????????? ? ???????????? ? ??????????? ???????.

???? ?? ????????? ?????????? ????, ?? ?? ????? ?????????, ??????? ?????????? ??????? ? ???????, ????? ?? ???????. ? ??????????? ??????? ????????? ???????? ?????????????? ??????? ? 90% ???????. ???? ????????? ?? 1 ??????? ?? ???? ?? Google ? ????? ????, ? ????????? ?? ????? (??????? ? ???????? 3%), ????? ????????? ??????????? ?????? ??? ??????? ??????????? ????? ??????? ??? ???-?? ????? ?? ????? ??????. ????? ???????????? ?? ????????? ????? ??? ????????? ????????? (? ??????, ???? ????? ???????? ?????-???? ????????). ????? ???????? ?????? ?????? ??????? ?? ???????? ?? ???????????.

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